Marketing Strategies

The applications of nanotechnology in different identified areas provide lots of business opportunities. It includes Food, Medicine, Cleaner water, Better quality air, Electronics, Fuel Cells, Solar Cells, Batteries, Space Travels, Chemical sensors, Sporting goods, Fabrics, Cleaning products, Energy, Environment, Health, and Life span increase. The paper covers the applications, and benefits of nanotechnology innovations in different industries, possible business opportunities for new nanotechnology based products and services due to challenges for human prosperity on earth, and the global strategy on nanotechnology business with an expected time scale and future possibilities of nanotechnology innovations based on products and services in the field and the magic (like science fictions) going to happen in human life. In this paper, important nanotechnology features and their usage in industry, various products and services based on nanotechnology innovations and Business Strategy for them are identified. Applications & benefits of NT in Agriculture, Food packing & Clean water, in Renewable Energy & Storage, and in Medicine are discussed. Various Business Opportunities for New Nanotechnology based Products and Services, Developing a global strategy for Nanotechnology Business including PEST analysis model and ABCD analysing framework. Finally, some of the Future possibilities of nanotechnology innovations are mentioned and discussed.